Founder + Professor-in-Residence

Arjita Sethi.

Founder of Build with AI University. Entrepreneurship professor. AI practitioner since 2017. Advisory boards: Nasdaq, Harvard Business Review.

Background

Twenty years of building. A decade of teaching.

I built three companies without writing a single line of code. Not because I'm brilliant — because I figured out how to use AI as my technical co-founder, Ayurveda as my operating system, and a compressed schedule as my unfair advantage.

I built my first AI product in 2017 — four years before ChatGPT existed. Equally was an AI-powered learning platform for kids, a $15M XPRIZE semi-finalist backed by Google and Elon Musk. Twenty years later, that work shapes every decision in Build with AI University.

I'm an entrepreneurship professor at San Francisco State University (9 years). Advisory boards: Nasdaq Entrepreneurial Center, Harvard Business Review. M.S. Social Entrepreneurship. Certified Ayurvedic health teacher.

I run three brands: Build with AI University, Shaanti (AI-powered Ayurvedic wellness), and New Founder School (nine-figure accelerator). Every framework in Build with AI University was tested in my own businesses first.

How to work with Arjita

Four ways to access direct guidance.

Pro Fellow membership

Join live sessions with Arjita every Tuesday, Thursday, and Friday. $250/month, 7-day free trial.

Start free trial →

1:1 Coaching

Direct, personalised AI coaching. By application only. Limited availability. $2,000/month, 3-month minimum.

Apply →

Fractional AI Leadership

Arjita joins your leadership team as a fractional Chief AI Officer. $10,000/month, 3-month minimum.

Apply →

Corporate AI Training

Keynotes, half-day workshops, full-day intensives, and multi-session programs for teams and organisations.

Learn more →

What Arjita teaches

From the university every week.

"Being part of Build with AI since April has been an amazing experience. Arjita is incredibly knowledgeable and has helped me — a non-technical founder — understand how to learn different AI platforms, tune them to my needs, and make real decisions with them. She is a true mentor." — Nikkita Seth, Founder

Start your 7-day free trial →