Build with AI University

AI is rewriting
your world
right now.

We don't teach you the tools. We make you antifragile to the tools.

The only AI university built on pedagogy, not hype.

Start your 7-day free trial → Explore the paths

The thesis

The world has 2,800 AI education companies. Fewer than 500 will exist in 24 months.

The wrong question is "how do we teach people to use AI tools?" Tools change every six weeks. Teaching tools is teaching obsolescence.

The right question is "how do we teach people to remain valuable in a world where AI tools become obsolete every six months?" That requires a new pedagogy. We built one.

"We don't teach AI tools. We build antifragile humans."

Pick your path

Four paths in. One outcome out.

Most fellows enter through one of four named paths. Each one is built around a specific reality the AI era is rewriting in real time. If none fit you exactly, Asha synthesizes a custom path.

01

Level up at work

For the knowledge worker watching AI reshape her role. Marketing managers, PMs, analysts, HR leads who want to use AI to get hours back.

Outcome: Reclaim 5+ hours per week within 90 days.

Learn more →
02

Kick off your career in the AI era

For the new graduate or career-switcher arriving at their first AI-era role. Wants to show up senior, not green.

Outcome: Arrive Day 1 in your role with AI workflows your manager doesn't have.

Learn more →
03

Build your AI-powered business

For the bootstrapped operator already running a business. Done with the hustle. Wants AI doing the work that doesn't need to be theirs.

Outcome: Build the systems that let your business run without you in every loop.

Learn more →
04

First AI build

For anyone AI-curious who has never shipped anything. Mom, teacher, retiree, career-pauser, curious adult. 15-20 minutes a day.

Outcome: Ship one real thing built with AI in 30 days.

Learn more →

Meet Asha

Your AI learning guide. Always available. Never the same conversation twice.

Asha is the continuous learning layer of the university. She onboards you, synthesizes your path, walks you through lessons when you want guidance, stays quiet when you don't. Six weeks in, she knows you better than any human tutor could in the same time.

We built Asha because human tutors don't scale and AI assistants don't remember. She's the first AI guide built specifically for continuous learning — not chat, not search, not productivity. Learning. Across months. With memory that compounds.

"The longer you're with us, the better Asha gets at serving you."

How we teach

Five traditions, synthesized into one pedagogy.

We synthesize case-study method (Harvard Business School), Socratic dialogue (Plato), antifragile design (Taleb), spaced practice (Ebbinghaus), and intelligent tutoring systems (Bloom's 2-sigma). Every lesson uses real situations. Every fellow ships real artifacts. Every artifact compounds judgment.

The explicit rejection

We are not a course platform.

A strong brand is defined by what it refuses to be.

01

Not a course platform.

Coursera, Udemy, Masterclass sell content. We don't sell content. The relationship with Asha and Arjita is the product.

02

Not a cohort program.

Section, Maven, Reforge sell instructor time on a fixed schedule. We don't run cohorts. Fellows learn on their own time.

03

Not a course-maker.

We don't generate content on demand. Our pedagogy is curated, our case studies are selected.

04

Not a productivity tool.

Notion AI, ChatGPT, Copilot sell capability. We sell judgment.

Two tiers. Pick what fits.

Pricing.

Fellow

$100/month

or $1,000/year  ·  $50/month for students under 25

  • Personal learning plan built around your goal
  • 600 sparks/month with your AI learning guide
  • Private community of people building with AI
  • Full lesson library
  • Weekly newsletter
Start as a Fellow
7 days free

Pro Fellow

$250/month

or $2,500/year  ·  $200/month for students under 25

  • Everything in Fellow, plus:
  • 1,500 sparks/month (text and voice)
  • Live sessions with Arjita every Tuesday and Thursday, 3–4 PM PT
  • Monthly Ask-Arjita-Anything thread
  • Monthly AI-generated progress report
  • Full vault: templates, prompts, systems
  • Priority community status
  • Early access to new paths
  • First access to SF campus (January 2027)
Start 7-day free trial →
Coming January 2027

Resident Fellow

Physical access to our San Francisco campus. Live in-person workshops, Demo Days, and co-working space.

Join waitlist →

Founder + Professor-in-Residence

Arjita Sethi.

I built three companies without writing a single line of code. Not because I'm brilliant. Because I figured out how to use AI as my technical co-founder, Ayurveda as my operating system, and a compressed schedule as my unfair advantage.

I built my first AI product in 2017 — four years before ChatGPT existed. Equally was an AI-powered learning platform for kids, a $15M XPRIZE semi-finalist. Twenty years later, that work shapes every decision in Build with AI University.

I'm an entrepreneurship professor at San Francisco State University (9 years). Advisory boards: Nasdaq Entrepreneurial Center, Harvard Business Review. M.S. Social Entrepreneurship. Certified Ayurvedic health teacher.

I run three brands: Build with AI University, Shaanti (AI-powered Ayurvedic wellness), and New Founder School (nine-figure accelerator). I'm a woman founder, an immigrant founder, a mother. Every framework in Build with AI University was tested in my own businesses first.

Common questions

Frequently Asked.

What is Build with AI University?
Build with AI University is the operating system for human learning in the AI era. We are not a course platform, not a cohort program, not a content library. We are continuous learning infrastructure people use to stay valuable as the industry shifts under them. Fellows pick one of four named paths — or get a custom path synthesized by our AI learning guide Asha.
How is this different from Coursera, Maven, or other AI courses?
Coursera sells pre-recorded content. Maven sells fixed-schedule cohorts. Both teach AI tools that go obsolete every six months. Build with AI University teaches the judgment that survives tool changes. Our pedagogy synthesizes five traditions: case-study method, Socratic dialogue, antifragile design, spaced practice, and AI-native tutoring.
Do I need a technical background?
No. Build with AI University is built for anyone serious about staying valuable in the AI era — knowledge workers, new graduates, founders, creators, parents, career-switchers, retirees. If you can have a conversation, you can build with AI.
How much does Build with AI University cost?
Two tiers. Fellow is $100 per month or $1,000 per year. Pro Fellow is $250 per month or $2,500 per year, with a 7-day free trial. Student pricing available for fellows under 25.
Who is Arjita Sethi?
Arjita Sethi is the Founder and Professor-in-Residence at Build with AI University. She is an entrepreneurship professor at San Francisco State University, advisory board member at the Nasdaq Entrepreneurial Center and Harvard Business Review, and a seasoned entrepreneur who built her first AI product in 2017.
What is Asha?
Asha is the AI learning guide built into Build with AI University. She onboards every fellow, synthesizes a personal learning path, walks you through lessons when you want guidance, and remembers what you've built across months. The longer you're with us, the better Asha gets at serving you.
What does antifragile humans mean?
Antifragile, in Nassim Taleb's framing, means stronger because of stress, not in spite of it. Our fellows don't survive AI shifts — they get more valuable every time one happens. New model release? They use it as leverage. Their tool becomes obsolete? Their judgment doesn't.

The next AI wave arrives in six weeks.

Stop trying to keep up. Start building judgment that gets stronger every time the tools shift.

Start your 7-day free trial →