Build with AI Club

AI is rewriting
your world
right now.

We don't teach you the tools. We make you antifragile to the tools.

The only AI learning system built on pedagogy, not hype.

Apply to be a Fellow → Explore the paths

The thesis

The world has 2,800 AI education companies. Fewer than 500 will exist in 24 months.

The wrong question is "how do we teach people to use AI tools?" Tools change every six weeks. Teaching tools is teaching obsolescence.

The right question is "how do we teach people to remain valuable in a world where AI tools become obsolete every six weeks?" That requires a new pedagogy. We built one.

"We don't teach AI tools. We build antifragile humans."

Pick your path

Five paths in. One outcome out.

Most Fellows enter through one of five named paths. Each one is built around a specific reality the AI era is rewriting in real time. Whatever your question, Asha points you to the right resource.

01

Level up at work

For the knowledge worker watching AI reshape her role. Marketing managers, PMs, analysts, HR leads who want to use AI to get hours back.

Outcome: Reclaim 5+ hours per week within 120 days.

Learn more →
02

Kick off your career in the AI era

For the new graduate or career-switcher arriving at their first AI-era role. Wants to show up senior, not green.

Outcome: Arrive Day 1 in your role with AI workflows your manager doesn't have.

Learn more →
03

Build your AI-powered business

For the bootstrapped operator already running a business. Done with the hustle. Wants AI doing the work that doesn't need to be theirs.

Outcome: Build the systems that let your business run without you in every loop.

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04

Create at the Speed of AI

Create at the speed of AI. For people who want to build media, videos, and content. Turn ideas into published work without a production team.

Outcome: Ship media, videos, and content at the speed of AI.

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05

First AI build

For anyone AI-curious who has never shipped anything. Mom, teacher, retiree, career-pauser, curious adult. 15-20 minutes a day.

Outcome: Ship one real thing built with AI in 30 days.

Learn more →

Meet Asha

A helpful guide. 24/7 navigation guidance to the right resource.

Asha is a helpful guide inside the club -- a secondary feature, not the headline product. Asha gives you 24/7 navigation guidance to the right resource: onboarding you, pointing you to the next right lesson, and staying quiet when you don't need it.

Asha remembers what you've built across months, so the guidance gets sharper over time. It's not the reason you join -- the paths, the live sessions, and the founders are. Asha just helps you find your way faster.

"The longer you're with us, the better Asha gets at pointing you to the right resource."

How we teach

Five traditions, synthesized into one pedagogy.

We synthesize case-study method (Harvard Business School), Socratic dialogue (Plato), antifragile design (Taleb), spaced practice (Ebbinghaus), and intelligent tutoring systems (Bloom's 2-sigma). Every lesson uses real situations. Every Fellow ships real artifacts. Every artifact compounds judgment.

  • Case-study method -- real business situations, not hypotheticals
  • Socratic dialogue -- Asha asks, you reason, you grow
  • Antifragile design -- structured to make you stronger under pressure
  • Spaced practice -- lessons spaced for maximum retention
  • AI-native tutoring -- the first tutoring system built for how AI actually works

One membership. Everything you need.

Pricing.

Pro Fellow

$250/month

For people ready to build with AI, with Arjita & Anshul in the room every week.

  • Live sessions 4 times a week, plus multiple touchpoints throughout the week
  • 24/7 navigation guidance to the right resource with Asha (text and voice)
  • Five structured paths, with Asha pointing you to the right resource for any question
  • Full playbook & module library and vault of templates, prompts, and systems
  • Private community of Fellows building with AI
  • Monthly Ask-AI-Educators-Anything thread
  • Weekly newsletters from Arjita and Anshul
Apply to be a Fellow →
Coming January 2027

Resident Fellow

Physical access to our San Francisco AI lab. Live in-person workshops, Demo Days, and co-working space.

Join waitlist →

Founder + Educator-in-Residence

Arjita Sethi.

I built three companies without writing a single line of code. Not because I'm brilliant. Because I figured out how to use AI as my technical co-founder, Ayurveda as my operating system, and a compressed schedule as my unfair advantage.

I built my first AI product in 2017 -- four years before ChatGPT existed. Equally was an AI-powered learning platform for kids, a $15M XPRIZE semi-finalist. Twenty years later, that work shapes every decision in Build with AI Club.

I have been Lecturer of Entrepreneurship at San Francisco State University for nine years. Advisory boards: Nasdaq Entrepreneurial Center, Harvard Business Review. M.S. Social Entrepreneurship. Certified Ayurvedic health teacher.

I run three brands: Build with AI Club, Shaanti (AI-powered Ayurvedic wellness), and New Founder School (nine-figure accelerator). I'm a woman founder, an immigrant founder, a mother. Every framework in Build with AI Club was tested in my own businesses first.

Common questions

Frequently Asked.

What is Build with AI Club?
Build with AI Club is the operating system for human learning in the AI era. We are not a course platform, not a cohort program, not a content library. We are continuous learning infrastructure people use to stay valuable as the industry shifts under them. Fellows pick one of five named paths, with Asha offering 24/7 navigation guidance to the right resource.
How is this different from Coursera, Maven, or other AI courses?
Coursera sells pre-recorded content. Maven sells fixed-schedule cohorts. Both teach AI tools that go obsolete every six weeks. Build with AI Club teaches the judgment that survives tool changes. Our pedagogy synthesizes five traditions: case-study method, Socratic dialogue, antifragile design, spaced practice, and AI-native tutoring.
Do I need a technical background?
No. Build with AI Club is built for anyone serious about staying valuable in the AI era -- knowledge workers, new graduates, founders, creators, parents, career-switchers, retirees. If you can have a conversation, you can build with AI.
How much does Build with AI Club cost?
Pro Fellow is $250 per month, and it starts with a short application. Resident Fellow (in-person SF AI Lab) launches January 2027.
Who is Arjita Sethi?
Arjita Sethi is the Founder and Educator-in-Residence at Build with AI Club. She has been Lecturer of Entrepreneurship at San Francisco State University for nine years, is an advisory board member at the Nasdaq Entrepreneurial Center and Harvard Business Review, and a seasoned entrepreneur who built her first AI product in 2017.
Who is Anshul Dhawan?
Anshul Dhawan is Founder and Educator-in-Residence at Build with AI Club. He has 15+ years in tech as an engineer, product leader, and executive, and has specialized in ML and AI since 2015. He founded a VC-backed AI learning platform for children, and his research across hundreds of AI tools forms the club's core curriculum. He is also building Shaanti (Ayurveda plus modern tech) and holds an M.S. in Computer Science from USC (2010).
What is Asha?
Asha is the helpful guide built into Build with AI Club. Asha gives you 24/7 navigation guidance to the right resource -- onboarding every Fellow, pointing you to the next right lesson, and remembering what you've built across months. Asha is a secondary feature that helps you get the most out of the club.
What does antifragile humans mean?
Antifragile, in Nassim Taleb's framing, means stronger because of stress, not in spite of it. Our Fellows don't survive AI shifts -- they get more valuable every time one happens. New model release? They use it as leverage. Their tool becomes obsolete? Their judgment doesn't.

The next AI wave arrives in six weeks.

Stop trying to keep up. Start building judgment that gets stronger every time the tools shift.

Apply to be a Fellow →