Why Demographics Do Not Work as Audience Context
Most people describe their audience to Claude like a marketing brief: female, 25-45, professional, interested in entrepreneurship. Claude writes for the average person who fits those descriptors. That average person is nobody in particular, which is why the output reads like it is for nobody in particular.
Effective audience context describes a specific person in a specific moment with specific beliefs, frustrations, and vocabulary. Claude writes for the person you describe -- not for the category.
The test: could a different company in your space use the same audience description? If yes, it is too generic. Your description should describe someone who is specifically your person -- the specific combination of experiences and beliefs that defines the people who buy from you.
What Makes an Audience Description Effective
What she wants: The specific outcome she is after. Not "to grow her business" but "to stop being the bottleneck in her own business so she can take a real vacation without checking her phone."
What she has already tried: Solutions attempted and why they did not work. Tells Claude what arguments to avoid and what gap exists.
What she believes that might be wrong: The assumption your product challenges. This is where the most compelling hooks come from.
Her exact language: The specific words she uses to describe her problem -- not your language for her problem. Claude writes in your audience's actual vocabulary when you give it their actual words.