Why Most People Get This Wrong
Most founders write their Business Context Document like a brand guide -- full of adjectives and aspirational language. "We are a warm, approachable brand that empowers entrepreneurs." Claude reads this and produces generic output. Nothing in that sentence gives Claude specific enough signal to produce specific output.
A Business Context Document written for AI needs concrete rules, real examples, and current facts -- not aspirational language.
The test: after Claude reads your document, does its output sound like it could be for any business in your category? If yes, your document needs more specificity -- especially in the audience section and the voice rules section.
Section by Section
Who You Are: Your name, your brand name and what it does in one sentence, credentials relevant to your content, current stage of the business. Two to three sentences total. Current facts, not history.
Your Audience: Describe one specific person. Not "female entrepreneurs 25-45." A real person: what she does, what she wants, what she has tried, what she says to herself at midnight when frustrated. The more specific, the better.
Your Offers: What you sell, the cost, who it is for, what problem it solves. Write it the way you would explain it in conversation -- not the polished marketing copy version.
Your Voice Rules: Five words you always use. Five words you never use. Your sentence rhythm. Tone difference between formal and casual content. One example of content that sounds right and one that missed.
What You Are Building Right Now: Update weekly. Current live offers, active campaigns, current focus. Prevents Claude from advising a past version of your business.