Work directly with Arjita
One-on-One AI Coaching with Arjita Sethi
One-on-one AI coaching is the most direct way to work with Arjita. You and Arjita, focused entirely on your situation, your business, and your goals. No cohort. No curriculum to follow. No waiting for the next live session to ask your question. The work is entirely built around what you need to move forward.
This is for founders and senior professionals who are past the beginner stage and need someone with deep experience to work alongside them -- not teach at them.
$2,000 per month. Three-month minimum. Admission by application.
Apply for coaching →Who one-on-one coaching is for
This engagement is not for everyone. It is right for you if:
- You are a founder or operator running a real business and you want AI integrated into your operations, strategy, or product -- not just your personal workflow
- You are a senior professional making a significant career transition and you want direct expert guidance, not a group program
- You have already tried AI tools on your own and hit a ceiling -- you know enough to know what you don't know
- You want someone in your corner who has actually built companies with AI, not just taught about it
- You need a thought partner who understands both the technical landscape and the business reality, without requiring you to become technical yourself
- You want results in months, not years, and you are willing to do the work to get there
If you are brand new to AI and looking for a structured starting point, the Pro Fellow membership at $250 per month is the better fit. One-on-one coaching assumes you are ready to move fast.
What the coaching engagement includes
- Direct weekly sessions with Arjita -- scheduled around your availability, focused entirely on your priorities
- Async access to Arjita between sessions -- questions, feedback on work in progress, and real-time input when you need it
- Custom AI systems, workflows, and playbooks built specifically for your business or career situation -- not generic templates
- Access to the full Build with AI Club playbook and module library for reference and implementation
- Access to Asha, your personal AI guide, for 24/7 navigation support between sessions
- A three-month arc with clear milestones -- where you are now, where you need to be, and the specific work to get there
Who Arjita Sethi is
Arjita built three companies without writing a single line of code -- using AI as her technical co-founder, Ayurveda as her operating system, and a compressed schedule as her unfair advantage. Her first AI product shipped in 2017, four years before ChatGPT existed.
She has been Lecturer of Entrepreneurship at San Francisco State University for nine years. She serves on advisory boards at the Nasdaq Entrepreneurial Center and Harvard Business Review. Every framework she teaches was tested inside her own businesses before it became curriculum.
Her clients are founders, operators, and senior professionals who want to build real things with AI -- not talk about building them.
- Teaching: Lecturer of Entrepreneurship at San Francisco State University, nine years
- Advisory: Nasdaq Entrepreneurial Center, Harvard Business Review
- Companies built: Build with AI Club, Shaanti, New Founder School
- Education: M.S. Social Entrepreneurship, Certified Ayurvedic Health Teacher
How the three months work
Month one -- diagnosis and foundations
The first month is about understanding your specific situation in full depth. What you are building, what is working, what is not, where AI can create the most leverage for you specifically. By the end of month one you have a clear map and the first real systems in place.
Month two -- build and implement
Month two is execution. You are building the workflows, systems, and habits that will compound over time. Arjita is alongside you for every decision -- what to build, how to build it, what to skip.
Month three -- compound and extend
Month three is about making what you built durable. You are not dependent on Arjita to maintain it. You understand the logic well enough to extend it yourself. By the end of month three you have real capability, not just a set of tools you were handed.
Many clients continue past three months. The minimum commitment is three months because meaningful results require time and the first month is always foundational. One-month engagements produce surface-level work. Three months produces something real.
What clients say
"Being part of Build with AI Club since April has been an amazing experience. Arjita is incredibly knowledgeable and has helped me -- a non-technical founder -- understand how to learn different AI platforms, tune them to my needs, and make real decisions with them. She is a true mentor. I am genuinely blessed to be part of this community." -- Nikkita Seth, Founder
"What I love is that you are literally doing this for yourself. There are clear results here." -- Founder, consumer product brand
"She taught us how to give good instructions to each project, and then showed us how she moves a single chat through those projects so the thinking changes as it travels. My mind was blown." -- Peer group member
Pricing and commitment
One-on-one AI coaching with Arjita is $2,000 per month with a three-month minimum commitment. The three-month minimum is not a contract term -- it is a quality standard. The work takes time to do properly and Arjita only takes on clients she can move meaningfully.
Availability is limited. Arjita works with a small number of one-on-one clients at any time so the quality of attention stays high.
The engagement begins with an application. The application asks about your situation, what you are building, and what you want to achieve in three months. If it is a fit, Arjita will reach out directly to schedule a conversation before any commitment is made.
How to apply
The application is short. It asks about your current situation, what you are trying to build, and what success looks like for you in three months. Arjita reviews every application personally.
If your application is a strong fit, Arjita will contact you directly to schedule a conversation. No commitment is required until after that conversation.
Apply at: buildwithaiclub.com/coaching
Frequently asked questions
Other ways to work with Build with AI Club
- Pro Fellow membership: $250 per month -- live sessions four times a week, Asha, five learning paths, private community. The right starting point for most people.
- Fractional AI leadership: from $10,000 per month -- Arjita embedded in your company as a fractional AI leader, building your strategy, training your team, and creating durable systems
- Corporate AI training: custom pricing -- live AI training delivered to your organisation, employees, members, or conference audience