What a Lead Magnet Delivery System Does
A lead magnet delivery system does four things in sequence: presents a compelling offer on a landing page, captures the prospect's information via a form, stores that information for follow-up, and delivers the promised resource immediately. The "immediately" part is critical -- any delay between submitting the form and receiving the resource increases bounce rate and reduces trust.
The simplest delivery method: immediately redirect to a download page after form submission. The thank-you page has a button that links directly to the resource (a Gamma document link, a PDF URL, a Notion page). No email confirmation required. No waiting. Instant delivery.
What to Describe to Claude
"Build a lead magnet delivery system. Landing page at / with: headline [your headline], three value bullets, a form with first_name and email fields, and a submit button. When submitted, store first_name, email, source (default 'landing-page'), and created_at in a SQLite table called leads. Redirect to /download. The /download page should show a headline saying 'Your [resource name] is ready' and a button that links to [your resource URL]. Add a tag to each lead's record based on which lead magnet they requested."
Tagging for Segmentation
The tag field is important. If you have multiple lead magnets, tag each submission with the source lead magnet. This lets you segment your email list later based on what the person was interested in when they first signed up -- one of the most powerful personalization signals you have.