Why Testing Matters
Many people set up a Claude Project and assume it is working because output seems better. "Better" is not the same as "working correctly." Your project is working correctly when Claude produces output that could only have come from your specific context -- not output that would be reasonable for any business in your category.
What you are testing: whether Claude is actually reading and applying your context documents, or producing generally reasonable output that only superficially resembles your brand.
Test 1: The Identity Test
Open a new conversation inside the Project. Do not introduce yourself. Ask: "What business am I building and who are we targeting?" Claude should respond with specific details from your Business Context Document. If Claude asks who you are, your document is not being read correctly.
Test 2: The Voice Test
Ask Claude to write a short Instagram caption for one of your current offers. Check: does it use your always-words naturally? Does it avoid your never-words? Does the rhythm match yours? If it sounds like a generic caption for your category, your Brand Voice document needs more specific examples.
Test 3: The Offer Test
Ask Claude to describe your main offer in three sentences as if explaining it to a warm prospect. Compare to how you actually talk about the offer. If Claude invents features or gets the pricing wrong, your offers section needs more specific language.
What to Do When a Test Fails
Go directly to the failing section of your context document. Add more specific information -- not more information generally, but more specific information about the thing that failed.